Episode 19: Differentiation
Many businesses struggle to differentiate themselves from their competition. In this episode, learn new ideas about how you can win in your business.
Better isn’t different. Different is different. – Jesse Cole
Attention beats marketing 100% of the time. – Jesse Cole
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Tim Bonnell Jr. is the Founder and President of Aeris Insurance Solutions. He is the author of the book Aircraft Insurance Fundamentals: A Concise Guide For Aircraft Owners and Operators. He’s a third-generation pilot and a second generation aviation insurance broker. Tim was raised in the aviation insurance industry and had the opportunity to learn it from the ground up. His formal education was completed at Kansas State University.
Tim is a private and instrument-rated pilot. He holds the Certified Insurance Counselor and Certified Aviation Insurance Professional professional designations. In 2014, he was installed into the inaugural class of the Aviation Insurance Association’s Eagle Society. Tim has served on the boards of directors for the Aviation Insurance Association, Kansas Agricultural Aviation Association, National Agricultural Aviation Association, and the Wichita Aero Club in addition to other community organizations.